Sasha’s Seafood Story
I grew up in a third generation fishmonger’s home in NYC. My stepdad, David Samuels, brought—and still brings—home the day’s best from the market for us to cook and eat as a family before returning to Fulton Fish Market at midnight to work. Add grandmothers on both sides (Israeli, French) who were gifted at feeding their families and I was destined to harbor a love of home cooking and a passion for the only freshest seafood. With sustainability as a longtime driving force in my work and life, I wanted to help bring responsible seafood to my area.
I started Sasha’s Seafood for two reasons: to offer access to the best seafood, usually reserved for restaurants, to my community; and to make at-home seafood more fun and approachable.
Testimonials
“It’s one of the best pieces of salmon I’ve ever eaten… Seriously luscious, delicious fish.”
-Josh V.
“..my weekly supplier of incredibly fresh fish. We’ve had some memorable dinners…beautiful glistening wild-caught halibut.”
-Drew F.
“Omg this grey sole is the best thing EVER! 🤩 I did nothing to it..and total magic. And I love the biweekly surprise. Definitely broadening my fish horizons!”
-Inna K.
“You’ve converted my husband into a seafood eater!”
-Tracey D.
“Fave days = fish days 🤘”
-Darcy B.
“We knew we needed to eat more fish and we weren’t that excited about getting it anywhere else. We’re so glad to have Sasha’s Seafood, and your prices are so great!”
-Jennifer F.
“I’ve never had tuna like this. It’s incredible.”
-Mark R.
“It just feels good to eat something so fresh and flavorful - you are proving why I can’t buy fish from a local supermarket - there’s no comparison! We are SO lucky to have you here!!”
-Hannah S.
“Your salmon is addictive.. it’s the best salmon we’ve ever had! And the kids gobble it up!”
-Sarah T.
We make mealtime fresher and easier.
We handpick New York’s best seafood for the Rivertowns. We sell whole fish, fillets and shellfish by preorder and at markets. Our priorities are quality, freshness, seasonality and sustainability.